RESUME

Creates effective and engaging cross-channel marketing materials from supplied briefs that increases target audience, engagement, and purchases.
Leads multiple team members and freelancers to meet deadlines and deliver world-class creative supporting the goals of the marketing director and company vision.
Directs production artists, senior designers, photographers, and illustrators to align on needs and produce impactful creative.
Experience with location scouting for photography and video, both in-person and remotely.
Photography and editing skills, while also facilitating photoshoots and directing hired photographers.
Meets department work standards by following production, productivity, quality, and customer service standards.
Identifies work process improvements and finds solutions to benefit the team.
Meets department cost standards by monitoring expenses and implementing cost-saving actions.
Creative employee development and management within a collaborative environment.
Project management and long-term strategy planning within rapidly changing environments.
Strong multi-tasking and interdepartmental skills within intense deadline driven circumstances.
Budget conscious print buyer for magazines, books, merchandise, tradeshow, POP, and marketing materials.
In-depth knowledge of prepress, printing, paper, and quality control measures.
Desire to learn and never short of humor and fun.

| EXPERIENCE |

April 2016 to Present

Sr. Art Director - Brewers Association - Boulder, CO

National trade association for the professional and amateur brewing industries.

Art direct, design and coordinate with editorial and sales staff, two bi-monthly magazine publications for 40,000+ members of the Brewers Association and the American Homebrewers Association while also managing production and print buying responsibilities. Art Direct and design two to three industry books per year through Brewers Publications in partnership with the publisher, editors, authors, and print vendors. Direct and design print, social and marketing assets for marketing promotions, social media engagement, member resources, and world-class events of up to 60,000 attendees; including the Craft Brewers Conference, Homebrew Con and the Great American Beer Festival. Directly manage the Senior Designer role.

July 2014 to April 2016

Magazine Art Director - Brewers Association - Boulder, CO

National trade association for the professional and amateur brewing industries.

Primarily responsible for the design, production, and coordination of two bi-monthly magazine publications and working with the Graphics Director to ensure that all budgets and schedules are met.

July 2010 to July 2014

Senior Graphic Designer / Graphic Designer - Jackson National Life Insurance - Denver, CO

JNLI provides annuities for retail investors and fixed income products for institutional investors.

Created effective and engaging cross-channel marketing materials for all product lines at Jackson through promotional literature, trade and direct mail advertising, sales support literature, trade show environments and private label client materials for independent financial partner firms. Supported marketing staff and management in execution of brand vision. Collaborated with AVP of Creative Services to create and implement corporate brand standards. Distilled industry features into benefit-driven marketing for print, web, mobile, app, video, training, presentations, and trade show applications. Lead the work of multiple designer and production artist direct report positions in conjunction with writers and account management. Oversaw and designed work to support multi-billion-dollar product initiatives.

December 2009 to July 2010

Graphic Design Director - Moore Brothers, LLC - Denver, CO

Marketing and design agency, specializing in food packaging and point of purchase materials.

Designed and managed all creative for a faced paced marketing and design agency, specializing in food packaging and point of purchase materials, in the most efficient and cost-effective way. Collaborated with USDA label expediter and marketing director to ensure accurate and effective packaging for a wide range of clients in the U.S. and Canada. Worked with multiple printers, plate makers and color processes. Photographed food for use in packaging designs used at Target, Publix and King Soopers.

February 2008 to December 2009

Art Director - Summit Business Media - Denver, CO

U.S. based publishing and media company that covers the insurance, investment, and professional markets.

Produced and maintained the design and marketing materials for a national financial publication, including photographic consistency, graphic design, and typography. Collaborated with editorial department, oversaw, and implemented redesigns, managed, commissioned and identified photographers and illustrators, managed art/photo budget and directed digital imaging, artwork and web.

March 2004 to February 2008

Design & Weekend Editor / Creative Manager / Graphic Designer - Summit Daily News - Frisco, CO

Daily newspaper for the Summit County, CO region with an average free distribution of 8,500 papers daily.

Managed the day-to-day creative, from concept to delivery, at a daily newspaper and regional magazine publishing company. Activities included page layout for newsprint and magazines, info graphic design, website management, collateral, and marketing efforts. Managed up to three direct report in-house graphic designers. Directed newsroom staff for the weekend papers while editing and budgeting news stories, photos and graphics for print and web.

| EDUCATION |

BFA Graphic Design - Plymouth State University - Plymouth, New Hampshire

Minor in Art History, Magna Cum Laude

APPLICATIONS

Adobe Creative Suite - InDesign, Photoshop, Illustrator, InCopy, Acrobat, Premiere Pro, Firelfy
Canva and Figma knowledge
Microsoft Office
GoProof - Digital proofing and collaboration tool
Basecamp lead/training - Project management and collaboration tool
BlinkPlan - Layout pagination tool

| ACCOMPLISHMENTS |

Directed and managed a $100,000 budget for apparel and merchandise sales at a premier national event, overseeing product development, inventory, and on-site retail operations to maximize profitability and brand impact
Established a new creative/editorial workflow with Adobe InCopy
Implemented a companywide creative review and proofing process
Redesign art direction and initiation for Zymurgy magazine
Rebranding and new logo art direction for Brewers Publications
Redesign and new logo art direction for The New Brewer magazine
Series 6 designation - Securities license obtained to help create targeted marketing materials for JNLI by gaining critical industry knowledge.
Developed and directed branding, marketing pieces, mobile app and website user interface for a new product line that produced $2+ billion in sales in the first 12 months. ($4 billion in second year)
Jackson University, L.E.A.P. - Leadership Excellence for Advancing Performance, managers only
Swift Communications - Best New Product in the Company, “Winter Guide” magazine
Summit Daily - News Manager of the Year - 2006 / Employee of the Year
Plymouth State University, BFA Award for Excellence in Graphic Design
Boy Scouts of America, Eagle Scout